There are several articles on your LinkedIn feed about it. Forbes is talking about why you need it. Maybe your leadership team is even requesting one for 2014. What is it?
A content strategy.
But just what is it, and how will it benefit your business? I’ll answer that question by hearkening back … Continue reading »
The decision to hire a digital advertising agency is a significant investment. It often requires a rigorous evaluation of a company’s business needs before entering into a new partnership. Most independent, traditional full-service advertising agencies (small and large) service many companies and cl… Continue reading »
There have been quite a few changes to the Google Adwords certification program over the past few months. Google Partners has replaced the Google Certification Program (GCP). The transition includes improvements that will make it easier and more meaningful to become Adwords certified.
If you are j… Continue reading »
With Thanksgiving approaching, most have pushed aside the turkey and stuffing and are focusing on the upcoming sales. Everyone is trying to get a head start on shopping, and Black Friday is slowly becoming Black Thursday. Well, maybe not completely Black Thursday since it’s still Thanksgiving. More … Continue reading »