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Internal Partners, External Stakeholders, and Your Website: Part Two

Posted on September 23, 2014 by Betsy Piasente

Internal Partners, External Stakeholders, and Your Website: Part Two
You can say you know what your customers want, but unless you’ve actually spoken with them, you’re just making dangerous assumptions. As part of your user research, you need to actually speak with customers to find out what motivates them. Continue reading »

Conquering Your Online Lead Generation Strategy

Posted on September 17, 2014 by Mike Perri

Conquering Your Online Lead Generation Strategy
Times are changing. It feels as if they do so faster and faster, nowadays. Founder of Delco Electric, Charles Kettering once said, that “The world hates change, yet it is the only thing that has brought progress.”. Don’t worry, I’m not going to get all deep and philosophical on you. Continue reading »

The Power of #Hashtags for Your Business

Posted on September 8, 2014 by Maria Londino

The Power of #Hashtags for Your Business
Though one might think that a hashtag is nothing more than an option young adults use on their overly-filtered Instagram picture or in sassy Tweets to their friends (ex: #sorrynotsorry), hashtags can actually be powerful tools that companies can and should use to spur on engagement with consumers. Continue reading »

Internal vs. External Stakeholders — Everyone Can Win

Posted on September 2, 2014 by Betsy Piasente

Internal vs. External Stakeholders — Everyone Can Win
Your website is arguably your most powerful marketing tool – when someone wants to research your company, that’s likely where they’ll go first. Continue reading »
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