Blog

Lead Generation: Quality vs. Quantity

Posted on April 7, 2014 by Mike Perri

Lead Generation:  Quality vs. Quantity
Managing an effective lead gen channel requires ongoing scrutiny and an intent focus on program goals and core key performance indicators (KPIs). Continue reading »

Evening of Marketing Automation at the Andy Warhol Museum

Posted on March 24, 2014 by Dan Monarko

Evening of Marketing Automation at the Andy Warhol Museum
Flying Cork is hosting our first marketing automation event at the Andy Warhol Museum on 4/16 from 6 – 9pm. We are bringing in guest speaker Sangram Vajre, The Director of Marketing at Pardot to discuss the alignment of Marketing and Sales through Marketing Automation. Continue reading »

Paid Search: Thoughts from a (Former) Unbeliever

Posted on March 14, 2014 by Betsy Piasente

Paid Search: Thoughts from a (Former) Unbeliever
To continually maximize your success and help drive your bottom line, it’s critical to view your digital presence as an integrated unit consisting of both paid and unpaid components, dictated by your audience’s preferences and behaviors. Continue reading »

Canadian Anti-Spam Legislation

Posted on March 10, 2014 by Lauren Goncar

Canadian Anti-Spam Legislation
New Canadian Anti-Spam legislation (CASL) will take effect on July 1st of this year. It covers any electronic commercial message sent without consent from the recipient. This includes email as well as a variety of other electronic communication. The laws are intended to deter deceptive forms of sp… Continue reading »
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